Just the other day I was having a conversation with a friend who is looking to take her business to the next level while juggling her corporate 9-5 job during the day. After hearing all her frustrations of trying to balance the two things, I proceeded to ask her why she’s not going all in with her business if it is going well. Her response to my question has inspired the topic of this blog post: the power of commitment.
Now before I dive in, let me first say that I understand that there’s a number of reasons why people may not want to go all in with their businesses, some of which are understandable. For example, if you have a child or family that depends on the steady pay check that you receive from your day job then it might be risky to leave and focus solely on your business idea. But at some point, you’re going to have to make decision because it’s impossible to half-ass business or entrepreneurship, especially if you hope to win at this game. It just doesn’t work that way. You can’t bring “hobby-like” hustle to the thing that can change your life and the lives of those you care most about.
For me, it comes down to commitment as a current or aspiring entrepreneur. It is so important for people to understand this. When you’re fully committed, it changes how you behave. The difference between dating and marriage isn’t a piece of paper; it is the level of commitment. All you do is change your gear and say I was commitment to you at this level before and now I am willing to commit at a much deeper level. Similarly in business and entrepreneurship, in order to make the transition from a side hustle to the main hustle, you’ve got to be willing to make the jump. This is scary for a lot of people so they keep the 9-5 as a safety net. But if you don’t make that jump mentally you will never be able to take your business from a side hustle to the main or only hustle. You simply can’t expect to have the same results or compete with those who have fully commitment. You have to give up something to go up!
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